There are many options for how to bypass competitors. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. It is profitable to be a leader, because the leader gets the maximum, the rest gets the rest.
The further away from market leadership, the lower the earnings. For example, Apple removes from the smartphone market about all 94% of profits. Another 11% goes to Samsung. Together, they withdraw more than 100% of the profits, while the rest are in chronic minus. And the farther away from the leader, the greater the minus. Continue reading