If there are few customers or the business has stalled, then it is time to analyze the market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but usually because the market is saturated and can not absorb more goods or services.
Analysis of market opportunities
There is a logical question of how and where it is better to develop and move. To look for ways of development is to analyze market opportunities. For example, the market of conventional cameras began to stagnate, but the market of cameras for mobile phones began to develop actively. Camera manufacturers simply had to move to a new market to stay afloat. Continue reading