Marketing as the cause of the global crisis
Alexei Kudrin, Ilmars Rimsevics, Stanley Fischer, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think all these people have in common? No, it's not the top six on the…

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Powerful method of studying competitors
The study of competitors is a vital necessity. In this regard, there are many sayings: "I Would know the purchase, would live in Sochi", " I would Know where to…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for the modern businessman. This is due to the fact that you can get an effective business now only with the help…

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practice

How to beat the competition and earn everything

There are many options for how to bypass competitors. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. It is profitable to be a leader, because the leader gets the maximum, the rest gets the rest.

The further away from market leadership, the lower the earnings. For example, Apple removes from the smartphone market about all 94% of profits. Another 11% goes to Samsung. Together, they withdraw more than 100% of the profits, while the rest are in chronic minus. And the farther away from the leader, the greater the minus. Continue reading

Effective development of dealer network
The development of a dealer network is necessary because dealers help to sell. The more of them, the higher the sales, as a rule. Therefore, the development of a dealer…

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How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but the dominant. This is because the market is uncontrollable and…

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Effective development of dealer network
The development of a dealer network is necessary because dealers help to sell. The more of them, the higher the sales, as a rule. Therefore, the development of a dealer…

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Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of them is the start…

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