How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but the dominant. This is because the market is uncontrollable and…

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Modern analysis of market opportunities
If there are few customers or the business has stalled, then it is time to analyze the market opportunities. It is also necessary because sooner or later the company is…

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How to build the strongest possible business
A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, scares competitors. A weak business has a…

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practice

How to beat the competition and earn everything

There are many options for how to bypass competitors. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. It is profitable to be a leader, because the leader gets the maximum, the rest gets the rest.

The further away from market leadership, the lower the earnings. For example, Apple removes from the smartphone market about all 94% of profits. Another 11% goes to Samsung. Together, they withdraw more than 100% of the profits, while the rest are in chronic minus. And the farther away from the leader, the greater the minus. Continue reading

The easiest way to earn
The easiest way to earn quickly and a lot is to give people what they want but can't buy. Of course, you have to work hard to determine what people…

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Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of them is the start…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He thinks about someone else's benefit only if he is motivated to do so. This is the…

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Creative economy as a way to earn money
The creative economy is a reality that has already arrived in the developed countries and is gradually coming in the rest. Everyone who wants to live sweetly in the new…

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