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Where to find customers for big sales

Where to find customers – this is the question that most worries businessmen. They think about it an average of 50 times a day. A businessman wakes up with the idea of where to get customers and goes to bed with this idea too. Sometimes a businessman even dreams of looking for clients. In fact, the whole life of a businessman revolves around thoughts about customers.

Where to find customers and sell more

Clients are the center of the businessman’s world. Why so? It’s simple – without customers business can not exist. A business customer is like charging a smartphone. As long as the business is charged with customers – it works. As soon as it is discharged, immediately stops working and then you need to urgently increase the number of customers. If this is not done-the business will stop.

Moreover, both business and smartphone even if they do not work-still require money. The subscription fee, even if you do not call, is still charged. Idle business also has a kind of subscription fee: it is necessary to pay rent, utilities, salaries to employees. Without clients, the business goes into negative territory and becomes bankrupt.

Where to find customers for your business
Where to find customers for your business

The longer there are no customers, the more negative it turns out. Plus it has only a business that has enough customers. That is why the question of where to find customers-the main one. To look for clients effectively, it is necessary to first determine how many of them are required. The logical answer is that the more the better. But this is incorrect, because the business is not rubber.

If the number of customers is greater than the business opportunities, it will not cope with them

If the number of customers is greater than the business opportunities, it will not cope with them. Therefore, it is necessary to approach this issue reasonably. It is easy to reconcile business opportunities and customer needs. To do this, you need to determine the costs of the company, the average income per customer, the number of customers that can handle the business.

For example, all expenses of the company – 1 million rubles per month. The average income of the company per client is 10,000 rubles. Opportunities-1 client per hour. The business operates 8 hours a day, 25 days a month and can serve 200 customers a month. The minimum number of customers needed to at least cover the costs is 100, and the maximum that the business can handle is 200.

Where to find customers to sell products
Where to find customers to sell products

The calculations made above suggest that the appropriate number of customers lies in the range from 100 to 200. If 100 customers are found, then the business will work to zero. If there are 200 customers, then the revenues will exceed the expenses by 1 million, You can extend to your company by simply inserting data on your business into it.

Without clients still can not be

The range can be significantly extended both in a larger direction and in a smaller one. For example, if you optimize business processes, you can significantly reduce costs, time for customer service, as well as the average check. As a result, you can make it easier for yourself and look for fewer customers, or by expanding the business opportunities to get more income.

Without customers still can not be, so the question of where to find customers in any case, it is necessary to somehow solve. They may need more or less, but still need to look for customers. Looking for something without knowing what is meaningless and hopeless. Therefore, it is necessary to clearly define for yourself – who is the client, what he is, what happens.

Where to find customers to sell services
Where to find customers to sell services

At first glance, it may seem that there is nothing complicated here and who is the client is clear so. However, in fact, not everything is so simple. The bottom line is that the client is not every person. A client is a person who is pumped with an idea, which he can implement with the help of your product or service. If a person is not pumped idea, he is not a client, but just a person.

… there are 3 types of clients: no one’s, own and lost

If a person does not want to implement an idea that corresponds to your product or service, then he simply does not need them. In this case, the idea must necessarily be active. If a person is pumped idea, but it is not active-then he is also not a client, but just a person. Another important point to consider is that there are 3 types of clients: no one’s, your own and lost.

Each of these types is searched in different ways. Your customers are those that your company has created by introducing the right idea into people. Lost customers are those that another company has created, but for one reason or another has lost them. Nobody’s customers are those that no company has created, so they don’t belong to anyone.

Where to find customers to maximize sales
Where to find customers to maximize sales

No-man’s customers are usually created by themselves automatically without the participation of any company, having pumped a suitable idea at the point of formation of needs. For any product there are from 10 to 200, and sometimes more such points. Due to the fact that no one’s clients get free-they are very desirable and want to get them any business.

No-man’s customers can create: place, occasion, time

To get such clients, it is important to know the points of formation of needs and have their base, but not only to know, but also to be near such places, because the activity of the idea of such clients is often short-lived. Sometimes the idea of such clients is active for 5-10 minutes. Accordingly, if you do not take the client “warm”, he very quickly becomes cold.

If a person becomes cold, he ceases to be a customer, again becomes a person who does not need anything, who will not buy anything. No-man’s customers can create: place, occasion, time. To understand what a need point is and how it creates a customer, consider one example. So, the guy came to the Park and sat down on a bench to relax.

Where to find customers effortlessly
Where to find customers effortlessly

As a result of the fact that the guy is in a state of rest, the idea of “relaxation” is gradually introduced into him and becomes active. As a result, he begins to think about how to implement it. The point of need formation in this case is the bench in the Park on which he sat down. The guy was in a place where the idea was activated or implemented.

Obviously, a no-man’s customer is a random customer

He automatically turns into a client, completely without the participation of any company. If in a small radius from it there will be a shop, cafe, a stall with something interesting, he will go and buy to himself something. But if he had not come to the Park, then he would not have been in a place where the idea was activated and would not have become a client and would not have bought anything in the end.

Automatic generation is good, because the client turns out to be free. But how many people will come into the Park to rest? How many of them will spend the right amount of time in the Park? How many of them will want to buy exactly what they have? It is obvious that no man’s customer is a random customer. If you count only on such people, you will not get very rich.

Where to find customers who actually buy
Where to find customers who actually buy

No-man’s customers are only 3-5% of the possible number, another 3-5% are lost customers. The remaining 90-94% are their clients, to create which it is necessary to make efforts. Lost customers are those that another company created, not your company, but lost. It is possible to lose the client in connection with the fact that the company did not meet his expectations.

It is obvious that the best customers are your customers

Hopes may not be justified in connection with non-fulfillment of obligations or inability to fulfill them, in connection with bankruptcy and so on. Accordingly, it is necessary to look for the lost clients where they designate themselves, well, or to have “ears” everywhere where clients can be lost quickly to intercept them. Again, all of this is very unreliable.

It is obvious that the best customers are your customers. Only by having your customers can you be successful. The only way to get your customers is to create them. Only by creating customers, they can get so much that they consistently cover the costs and bring profits. The more customers are created, the greater the final profit.

Where to find clients for business development
Where to find clients for business development

How to create clients? It was said above that the client is a person who wants to implement the idea. Accordingly, to get a client, you need to get a person with an idea that can be implemented with the help of your product or service. No one but you will not introduce ideas for the implementation of which need your products. It’s up to you to do it.

A real client is a person who has an idea embedded in him, not a thought

Of course, many people do this, but the problem is that they are trying to introduce not an idea, but a thought. Thought does not create customers, but only like-minded people. As a result, it seems like you want to get your customers, but you get only like-minded people, not customers. Like-minded people do not buy anything, although they praise your products or services.

A real client is a person who has an idea embedded in him, not a thought. Obviously, the idea of where to find customers should be thrown out of your head, if you want to claim something serious and earn a lot. The right thoughts are thoughts about how to create customers, not looking for them. It is not difficult to create clients in principle, knowing the algorithm.

Where to find clients for prosperity
Where to find customers for any business

If you know the algorithm for creating customers, then the question of where to find customers, you just will not care. You will be able to create clients as much as you need and when you need them. The algorithm for creating customers is very simple – first of all, you need to have a 100% formed idea, for the implementation of which you need your goods or services.

These will be your personal clients

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