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How the invisible hand of the market creates customers

It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but the dominant. This is because the market is uncontrollable and seems to work on its own, as something independent. As a result, the market must be obeyed, it must be adjusted, its opinion must be taken into account, its desires must be guided.

The invisible hand of the market

The need to obey does not like businessmen, who are used to being obeyed by everyone. All the more unpleasant to obey it is not clear what and to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because if you do not do it, then you can fly out of it very easily, very quickly and forever.

The market is controlled by the invisible hand of the market and it is necessary to obey it. All movement in the market is 100% dependent on it. It actually determines the level of demand, the level of competitive price, characteristics of goods, price, motivates buyers to buy. We can say that it is the invisible hand of the market that sets the trends in the market.

What does the invisible hand of the market look like
It is better to be friends with the invisible hand of the market if you want your goods or services to sell well. But is friendship possible between a businessman and the invisible hand of the market? Is it possible to shake the invisible hand of the market and enlist its support? It is possible, but only if you own eMarketing, because eMarketing makes the invisible hand of the market visible.

… a market is a structure based on the idea of a commodity …

Moreover, through noomarketing you can not only shake this hand, but also become her friend, as a result of which noomarketing is the basis of a successful business. What is the market from the point of view of eMarketing? From the point of view of noomarketing, the market is a structure based on the idea of a product, or the idea of a person, a business or the market itself.

For example, if the product is a car, then the idea of a car may be at the heart of the market. If it is a mobile phone, then it may be based on the idea of a mobile phone. Accordingly, in this case, the idea of a particular product is the invisible hand of the market. It is this idea that governs the market and, accordingly, all those involved in it.

The invisible hand mechanism of the market
The invisible hand mechanism of the market

The invisible hand of the market always works exclusively in its own interests. It favors those undertakings which develop it and destroys those undertakings which do not allow it to develop. It determines the demand from consumers and motivates them to consume goods and services. Demand is equal to the number of people in whom the idea of this product is implemented.

Until the idea is embedded in a person, it is impossible to sell him a product or service

If the number of carriers of the idea is 99999 people, the demand is equal to this value. No more, no less, and exactly 99999 units of goods need the market. If 100,000 items are offered on the market, one will never be sold. If you want to sell more products, then you need to introduce the idea to more people.

But to introduce the idea to more people is not enough, it is still necessary to organize an effective interaction of marketing and sales to enhance the effect. Until the idea is embedded in a person, the invisible hand of the market can not influence him and motivate him to buy Your product. Until the idea is embedded in a person, it is impossible to sell him a product or service.

The principle of the invisible hand of the market
The principle of the invisible hand of the market

The invisible hand of the market creates supply and allows you to profit from marketing. It motivates the carriers of this idea, which can produce goods corresponding to it, to engage in their production. It is for this reason that people create different businesses, and not because they want to make money, as they seem at first glance.

The price can also be said to be set by the invisible hand of the market

Accordingly, in fact, we have two classes of carriers of this idea: consumers and producers. Consumers are those in whom the idea is implemented, but not yet developed. Manufacturers are those in whom the idea is implemented and developed. For this reason, the influence is different. Any person who has developed the idea of this product can become its manufacturer.

The price can also be said to be set by the invisible hand of the market. More precisely, it determines the value of the goods for producers and consumers. Further, on the basis of the feeling of this value, consumers determine what price they are willing to pay for the product. Producers, in turn, determine at what price they are willing to sell the product.

The concept of the invisible hand of the market
The concept of the invisible hand of the market

Without the invisible hand of the market, a sense of value could not be formed. Accordingly, it would be difficult to assign a price. For example, if the carriers of this idea as consumers have 5000, and the producers have offered them 10,000 products, then their value falls. This is felt by the consumer and as a result he is no longer ready to pay a high price for the goods.

…the invisible hand of the market is a very concrete structure…

On the contrary, if there are 5000 consumers and 500 goods, their value increases and the consumer is ready to pay more. Obviously, the invisible hand of the market is a very specific structure, which is based on the idea. However, this is not an idea that is embedded in the consumer or manufacturer, and the idea of another, higher level.

In essence, it is the same, but stronger and more powerful than the one that is embedded in the producer or consumer. At the same time it has no carrier and this makes it ubiquitous. This can be so say not simple idea, and ubiquitous superidea. If the consumer is in a particular place, the producer is also, then the superidea underlying the market is everywhere.

How does the invisible hand of the market govern
How does the invisible hand of the market govern

The superidea affects its hosts at a distance. And here there is a logical question, and whether carriers of usual idea can influence a superidea? Of course they can. The carrier of an undeveloped idea, or in other words the consumer, can tell it that he needs a product that corresponds to this idea, that he needs something that will allow it to be realized.

…the invisible hand of the market is the intermediary between the producer and the consumer…

Superidea transmits this information to the manufacturer, motivates him to produce more goods. The producer gets it through intuition. Based on the information from the superidea, the manufacturer knows approximately how many products the market needs. The producer can tell the superidea that he can produce more goods and needs consumers.

The superidea, or in other words the invisible hand of the market, is the intermediary between the producer and the consumer. It automatically introduces the idea of the market in people who are suitable for it and thus creates new consumers in the amount necessary for producers of goods and services. The right way to start a business is to create one.

The role of the invisible hand of the market
The role of the invisible hand of the market

Without the invisible hand of the market, consumers and producers would not be able to find a common language, tune in to the same wave and tell each other about themselves. The management a great idea – it is the business of the new generation. A great idea – omnipresent. For it, the distance that separates the consumer and the producer is not an obstacle. But there is one problem.

Despite its power and strength, the superidea is not omnipotent

Despite its power and strength, a great idea is not all-powerful. It can embed itself in other people, it can motivate them to develop it in themselves. But people are often so lazy that they do not want to develop their own idea embedded in them, because you need to think a lot. Think many people do not like or do not have time for it.

Ready-made elements of the idea, its particles, in order to develop it in themselves, they would use, but they do not always want to create them themselves or can not. Therefore, not all people in which the idea is implemented become consumers, which means that manufacturers do not have the opportunity to produce as many goods and services as they need for profitable work.

The concept of the invisible hand of the market
The concept of the invisible hand of the market

The correction of this situation through the creation of the missing elements and their transfer to potential consumers can only be done by people who own marketing or better noomarketing, because noomarketing is more effective in this matter. At the same time, these people should be well and powerfully pumped with the right idea.

Another 10-20% of people themselves use items created by marketers

Despite the importance and necessity of marketing, many manufacturers and businessmen refuse it, considering it something superfluous and unnecessary. Here they make a big mistake and actually deprive themselves of big sales, but they can be understood. The fact is that they themselves have developed an idea and, moreover, have created a product corresponding to it.

On this basis, they logically believe that all other people are also able and willing to develop ideas in themselves. But it’s not. In reality, only 3-5% of people independently create the elements necessary for the development of the idea and become consumers. Another 10-20% of people themselves use the elements created by marketers, and also turn themselves into consumers.

How to make friends with the invisible hand of the market
How to make friends with the invisible hand of the market

The rest of the people, and their vast majority, do not want and can not develop an idea to such a level as to become consumers of goods and services. Only marketers can help here. They have tools that turn even the laziest people into consumers. For the reason that marketers are able to create consumers-they need business.

The invisible hand of the market and marketers create consumers

A business cannot exist without customers, so it needs marketers. Of course, the tools can be mastered by producers, if they read articles on marketing, but as a result they will become marketers themselves and they will have to do many things at the same time, they will have to sit on two chairs, which is not very convenient.

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