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Effective development of dealer network

The development of a dealer network is necessary because dealers help to sell. The more of them, the higher the sales, as a rule. Therefore, the development of a dealer network for a company that wants to have high sales is one of the most priority areas. By themselves, the network does not develop, they need to be engaged, investing time, money and other resources, you need to constantly look for new dealers.

dealer network development

Finding new dealers is a difficult task, because there are nuances. The problem is that there are two types of dealers. The first type is monetarists. The essence of this type is contained in the formula “money-goods-money”. They have money, they invest it in the product to sell it to earn more money. Money is their main resource, which they are looking for the best use.

The second type is sellers. The essence of this type lies in the scheme of “sales-goods-sales”. They differ from the first type in that, first of all, they invest not money, but their ability to sell. The ability to sell is their basic competence and the main resource that they are looking for the best use. In fact, by becoming dealers, they monetize their ability to sell.

Proper development of the dealer network
dealer network development

It would seem that there is no difference to what type the dealer belongs, as long as he buys as much as possible and as often as possible. However, there is a difference and it is huge. The bottom line is that the goods are not purchased by the dealer for himself. Goods are purchased for resale. If the dealer is a monetarist, if he does not know how to sell, the product is 99% likely to “hang”.

It is obvious that the development of the dealer network with the help of those who just know how to invest money, but can not sell-is associated with a large number of risks

A monetarist with “frozen” goods is a source of problems. First, it can break the market. He thinks through the prism of money, respectively, to return the money at any cost, he will begin to reduce the price of the “hung” product, and this kills the market, devalues the product and damages profits. Secondly, he can try to return the goods, which is also not very good.

It is obvious that the development of a dealer network with the help of those who just know how to invest money, but can not sell-is associated with a large number of risks. The most important of them is the risk of bankruptcy. You count on dealers, plan sales volumes, and they eventually slow everything down. It is much more reliable and effective to work with those who know how to sell well.

Where to get quality dealers
People who know how to sell-it is difficult to find. Therefore, it is also difficult to find a company that can sell. All these people and companies are usually busy. You can accidentally run into people who are not busy yet, but it’s hard. You can try to lure such people and such companies. However, in the end, all this can spend so much time that you have to close.

The most obvious solution is to create dealers who know how to sell

The most obvious solution is to create dealers who know how to sell. This is easy enough to do. You just need to organize within the company courses to train everyone to sell your products or services. Due to the fact that the training will be sales of your products – this will guarantee that dealers will not start working with other companies.

Sales of each specific product involve nuances. So they should be laid at the basis of the training program. Once a person has not learned to sell anywhere, it means that he will not learn. I. e. it will not be able to sell anything else, as your product. Thus, you get a loyal dealer who is attached to you, who sells only your goods and services.

How to grow an effective dealer
dealer network development

People buy goods and services to implement their ideas. Accordingly, your product is needed in so far as the person has ideas that he can implement with its help. This means that to train a person to sell goods or services is, first of all, to tell him about the ideas that can be implemented by a product or service and how to pass them on to customers.

Once someone in the company has pumped the right ideas, they can stamp dealers for it

Only someone who has been pumped can convey an idea, but this is usually a problem. Usually, few people in the company know what ideas can be implemented by a product or service, and few people know how to convey them. Accordingly, the first thing to do is to understand what ideas the product can implement and pump them. Someone in the company needs to pump to continue to pump neodream.

Once someone in the company has pumped the right ideas, they can stamp dealers for it. He will be able to introduce ideas to dealers, turning them into agents of the company. It will be not just dealers, but agents of the company in different regions. They will be part of the team, will play in its interests, will be its eyes and hands in different regions.

Dealer network development system
dealer network development

Acquiring a large number of effective dealers requires systematic and systematic work. To do this work, it is necessary to organize an effective system that will “stamp” dealers and thus carry out the development of the dealer network. Creating dealers without a system is expensive, time-consuming, and not effective.

The dealer network, if it is built correctly, if it consists only of effective dealers – provides powerful, fast, profitable and uninterrupted sales.

Dealer network, if it is built correctly, if it consists only of effective dealers – provides powerful, fast, profitable and uninterrupted sales. Thus, it acts as a real machine for generating money. The dealer network, which no one is engaged in, is incapable of all this and often acts as a parasite that pulls money, and does not bring them.

The development of the dealer network should not be allowed to take its course if there is a desire to have large and stable sales. Only systematic and systematic work gives a qualitative result. If you do not have the appropriate technologies, techniques and knowledge, you can always turn to professionals who will provide all the necessary assistance in building a powerful dealer network.

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