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Marketing research without spending money
Free market research is a reality available to everyone. The importance of market research is that it is the main source of complete and objective information about the market. This…

Continue reading →

Professional marketing as a guarantee of success

Professional marketing is a tool for business development and growth. In turn, Amateur self-marketing-a factor that significantly inhibits trade, reduces the level of sales in 10, and sometimes 100 times. Selfmarketing is a word unknown to a wide range of people, it is operated only by specialists who study this issue.

Professional marketing as a guarantee of success

The essence of self-marketing is the assumption that the product sells itself. The commodity itself creates a demand for itself, the commodity itself creates a need for itself, the commodity itself creates value for itself, the commodity itself creates profit, no one helps it in this. There are opportunities for a product to create a demand for itself, but they are limited, so the demand is created small, on the verge of zero.

Small demand is naturally small sales. We can say that the only marketer for a product in self-marketing is the product itself, which promotes itself. What does it look like in reality? The scheme is quite simple. Someone produces a product, say a smartphone. Next, this smartphone is bought by some consumer and begins to use it.

How self-marketing kills sales
How self-marketing kills sales

In the process of using the smartphone creates a positive or negative.emotions. Behind the emotions is always the idea of the product. In the process of using the product, a person comes into contact with the idea, the embodiment of which he is. This idea is reflected from the idea of the person and generates emotions. The buyer shares his emotions with the people around him.

Thus the product marketing is launched

Thus, the product marketing is launched. The average person’s usual environment is 20-100 other people. Accordingly, the person who in this case acts as a channel for broadcasting the idea that lies behind the product, broadcasts this idea to 20-100 other people. These 20-100 people analyze emotions and decide whether to let the idea in or not.

If the emotions are negative, they are closed from them, do not let the idea of the product, do not pump it and therefore do not want to realize. The chain breaks. When emotions are positive, people open up to them, are pumped by the idea of the product, they have a desire to realize it. All this generates a demand for the product and its sales.

Why professional marketing is needed
Why professional marketing is needed

In fact, the product itself creates a demand for itself. Then the next 20-100 people use the product, they have emotions, they convey them and the idea that is behind the product further. This happens until all people recognize the idea and the emotions and make one of two decisions: to let the idea in and buy the product, or to close off the idea and not buy the product.

According to this scheme, most businesses and works

At first glance, the scheme vugdelic perfect and it seems that professional marketing is not needed. It is enough just to have a product and find at least one buyer who will have positive emotions and who will thus start a chain of sales. It seems that you do not need advertising, do not need marketing, do not need branding, do not need PR.

According to this scheme, most businesses work. However, business is not as perfect as it should be. Means scheme not such a already and an ideal. The problem with this scheme is that there are hundreds and thousands of goods. If there was one product, there would be no problem. The idea, launched by the first buyer of the goods, like a tsunami would go through the whole market.

Why is professional marketing important
Why is professional marketing important

There are thousands of goods, so the running waves knock each other down. In practice, it all looks very simple. In the morning, a potential buyer meets with the one who bought the smartphone, receives positive emotions from him, as a result of which he has a desire to buy it. Half an hour later, he goes to have coffee with someone who recently bought a new motorcycle.

The smartphone does not interest him any more, the chain is interrupted

It is clear that in the process of coffee drinking, he gets a lot of positive emotions about the motorcycle, opens up to the idea, passes it into himself and wants to implement it. The smartphone no longer interests him, the chain is interrupted. At lunch, the potential buyer of the motorcycle meets with another person who recently returned from a vacation at the sea.

Receives a charge of positive emotions, passes in itself idea and wants to realize. Motorcycle his already, too, not interested in, chain is interrupted and here. Then during the day he gets a lot of new emotions, he has a lot of new desires, but at the end of the day all this is so annoying that the buyer is closed from all ideas and thus interrupts all the chains.

Smart choose professional marketing
Smart choose professional marketing

The same thing happens to millions of potential buyers of different goods and services. As a result, almost all self-marketing schemes are interrupted, and with them all sales chains. The problem is that the idea is transmitted only with the first emotions. The second time a person does not receive the first emotions by himself. Only professional marketing helps to get them.

In theory, there are buyers, but in practice, 99% of them are lost

Once interrupted, the second time the process does not start and millions of goods are hopelessly waiting for their customers in the warehouse. In theory, there are buyers, but in practice, 99% of them are lost. Self-marketing, which initially looks attractive, becomes a brake on trade. Only professional marketing can solve the problem.

Obviously, self-marketing doesn’t work. Only professional marketing works, aimed at purposeful promotion of goods and services. With it, you can force the sales chain to run as many times as you need to in order to sell everything you need. But to run the system, it must first be built. Ready? Address.

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