Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He thinks about someone else’s benefit only if he is motivated to do so. This is the truth of life. By itself, he will never think about how to do good to others. The way a person works is that if he is not motivated to work for your business using internal marketing, he starts working for himself, using his resources.
There are many ways to motivate employees to work for the business. The most popular way is money. It is believed that the more you pay, the higher the loyalty and desire to work for you. It’s a mistake. The reality is that a person does not work for your business, but for the sake of money. By giving more money, you are only motivating the person to ask for more.
Hired work is a compromise between working for yourself and for the company. The compromise can be parity, in favor of the employee or in favor of the company. An employee who is not motivated to work for the company works for himself, building his personal business within it at the expense of the company. Internal marketing is a way to make it work for the company.
Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for an employee to be loyal to the company, he must feel the idea of this company as his personal one. He will work for the idea, for himself and at the same time for the company, often without realizing it. In order for a person to work not for money, he needs to give ideas.
Internal marketing – a way to communicate the idea of the company to employees so that they perceive it as their personal
Internal marketing is a way to communicate the idea of the company to employees so that they perceive it as their personal. Getting an idea, a person wants to implement it. Working, he realizes it. Moreover, if the idea is unique, then nowhere else, except in your company, he will not be able to implement it. Thus, the company receives a 100% loyal specialist.
Research shows that companies that communicate an idea to their employees are more successful, robust, and profitable. Such companies have lower costs and staff turnover. Employees of such companies perfectly understand what to do, when to do and most importantly why. The idea unites all those who work in the company in a single and coherent mechanism, turns into a machine.
The basis of internal marketing
It seems everything is clear-take the idea of business and broadcast it. But there are two problems. The first is that not all companies have an idea. Many companies work without an idea, automatically, mechanically. The second problem is that often there is an idea, but only one business founder works under its influence, not broadcasting it to his employees.
If a person is employed in a company, but not pumped her idea, it is, in fact, is not part of the business, and you can say does not work for him
When a business does not have an idea, or when only the founder works under its influence, then the business does not represent a single whole. Then within its framework there are many local businesses for each of the employees, which actually parasitize the main business. Instead of making a contribution to the business, on the contrary, they take away its resources and money.
If a person is employed in a company, but not pumped by its idea, it is, in fact, is not part of the business, and you can say does not work for him. First of all, because he does not know the idea for which he needs to work. Therefore, he has no choice but to work for himself, for his idea. Without an idea, a person cannot do anything at all; he needs it like air.
The purpose of internal marketing
Without pumping the idea of business, the employee produces a product that does not fit the company, does not correspond to his idea. In fact, he sells himself to the company, sells his idea, his product to the company, he feeds off the company, giving it nothing in return. Internal marketing is the only way to correct the situation and make sure that employees work for the business to the maximum extent.
Internal marketing is the promotion of the company for employees
To run it, you need to clearly formulate the idea of the business with the help of a telegram and start its broadcast, pumping it all employees of the company. After pumping, the idea is embedded in them, and they will begin to implement it, becoming a truly part of the company, will work for her. They will start to create the product that really suits the company.
Internal marketing is the promotion of the company for employees. However, it is not the company itself that is being promoted, but its idea. The idea of business is its basis, its core. People are pumped with the idea, accept it as part of myself, and therefore the business just like their mother. The more powerful the business idea, the more it affects employees, the more they want to work for the company.
Launch of internal marketing
Business must have a Foundation. The only real basis of business is an idea. The more powerful it is, the more people it is pumped, the deeper the pumping, the stronger the business. Using the business legram, you can get an idea of a business, pump it and start broadcasting it yourself. To do this, we offer detailed step-by-step instructions.
Investments in internal marketing are 100 profitable%
Investments in internal marketing are 100% profitable. If it is organized correctly and efficiently, you can get a 10-100 fold effect. Having invested, for example, 1000 rubles, you will receive as a result the effect which can be estimated in 10000 rubles and above. When you launch internal marketing, it’s as if you are connecting your business to a powerful powerhouse.
Independent launch of internal marketing allows you to save money. However, if you have not previously done this, it is better to start with the help of experienced professionals. They will tell you how to organize it simply, clearly and quickly, help you “fill your hand” and avoid many mistakes, and therefore losses. Need professional help? Address.