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The real foundations of a successful business

Is it possible to describe the basics of a successful business in a few words? Is there some simple way to reveal the essence of a successful business quickly and briefly? Does a successful business have a special beginning, the right beginning of the business? Does a successful business have a Foundation? My answer is Yes. There is a Foundation on which a successful business rests.

Basics of successful business from a professional

In principle, the Foundation is not only in business, but in everything that surrounds us. The building has a Foundation. Children have parents. Trees have roots. Business also has a Foundation, because that’s how our world works. Knowing this Foundation, you can safely start any business. You don’t need to know much. Business looks like a complicated business, but it’s not.

Many people think that business is a very difficult task and do not dare to do it. However, the business is quite simple. There is one very simple point that reveals its whole essence. What is this moment? The basic point of business is the needs of people. People’s needs are the Foundation of a successful business. If they didn’t exist, business simply wouldn’t be possible.

Needs as a basis for successful business
Any business is based on satisfaction of needs. However, it is not only important to know that people have needs. It is much more important to know how they are formed, because such knowledge will allow them to create and have a successful business. Why will the business be successful? Because you can create as many needs, and therefore customers, as required for business.

The basis of a successful business is to meet the needs of people

The basis of a successful business is to meet the needs of people. Accordingly, the real business can be engaged in one who is ready to accept this idea, the idea that he will have to deal with the needs of other people. Not by your own needs, but by the needs of others. Successful satisfaction of someone else’s needs is money, and therefore profit from marketing.

Satisfied someone else’s need, you get paid money. Money does not pay for goods or services, but for doing something that does not want or can not do another. Need is only the beginning of the process. After need comes need. Need is a state of uncertainty. In it, a person feels that he needs something, but does not realize that. A familiar situation?

Needs as the basis of a successful business
Needs as the basis of a successful business

The situation is familiar to both buyer and seller. Everyone was in the role of a buyer and was looking for something, not knowing what. A competent seller does not immediately offer the goods to the buyer, because a competent seller knows that the buyer may not be ready to buy. First, a competent seller finds out the need of the buyer, and does it very carefully.

… only in a state of need is a person willing to buy

Then he satisfies it, giving the buyer the relevant information and only then offers the goods, because only after the need is satisfied, there is a need for this product. To bring about a state of need through the satisfaction of need is required because only in a state of need is a person willing to buy.

It is possible to understand the algorithm of needs formation only if you understand why marketing is needed and if you realize that the only natural, and therefore normal state in nature is a state of homogeneity. If someone wants to argue with this-throw all the presents to nature and ask her why she is so arranged and why she needs it.

Brief basics of successful business
Brief basics of successful business

The opposite of this state, which is not natural, and therefore the norm – a state of heterogeneity. From this state a person wants to get rid of. What is homogeneity? For example, a dam is homogeneous if there is air or water on all its sides, if on one side there is air and on the other there is water-this is already heterogeneity.

Where there is uniformity, there is no need and no reason for business

It is in a state of homogeneity that any person is initially in relation to everything. Sometimes there is a heterogeneity about something, and it leads to the fact that there is a need. For this reason, it is necessary to take the state of homogeneity as the starting point for the formation of need. Business begins with need, and need itself begins with homogeneity.

Where there is uniformity, there is no need and no reason for business. The foundations of a successful business are only there where there is heterogeneity, where there are needs and requirements. Homogeneity does not happen by itself. It happens in relation to something. Therefore, there is a logical question about what can be homogeneous or heterogeneous consumer.

Ideas as a basis for successful business
Ideas as a basis for successful business

The answer to this question is simple-the consumer can be homogeneous or heterogeneous to the market. If the market suddenly has something that the consumer does not have, it becomes heterogeneous to him and he has a need. But not everything is so simple, because not every market is a consumer. The consumer is only a part of those markets whose ideas are embedded in it.

For example, the idea that underlies the iPhone is embedded in the consumer

For example, the idea that underlies the iPhone is embedded in the consumer. Accordingly, when the next new device comes out, the consumer becomes heterogeneous to the market. If the consumer has implemented the idea that underlies the smartphone Galaxy from Samsung, the output of the new iPhone will not cause his needs, he will not even notice it.

Here if there will be a new Galaxy from Samsung, then another matter, then it will become heterogeneous. Accordingly, the secret of a successful business is to constantly change the idea underlying the market through the interaction of marketing and sales. Then already under this changed idea the goods which allows to realize it are let out.

EMarketing as the Foundation of a successful business
EMarketing as the Foundation of a successful business

A successful business is a business created with your own hands and your own head. A business that runs on its own will never be successful. Successful business is a purposeful process that is carried out with the use of marketing, or rather even noomarketing, because marketing does not provide for the creation of needs and requirements.

A successful business is a business created with your own hands and your own head

In marketing, only work with ready-made needs is provided, which means that it is a technology for performers, for business assistants. In noomarketing, such an opportunity is provided, which means that it is not a technology for performers, but for businessmen. You could even say that eMarketing and his methods – the basics successful business.

Noomarketing helps to create needs, needs, markets and make sure that the consumer is constantly in a state of heterogeneity to the market. EMarketing at the level of intuition possesses any good businessman. But intuition is not enough, even his awareness, which helps develop reading articles on eMarketing and obtain advice on eMarketing.

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