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How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. Like everything is clear here-profit is a positive difference between income and costs of production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, it may happen that no one will buy anything at all. Why? Because in reality, profit is the difference between the cost of producing or purchasing and marketing goods or services and the value of those goods and services. In other words, a profitable business is when the value of a commodity is higher than its price.

The difference between value and price is the real profit. There can be artificial profit, when the price is assigned without reliance on real value. A product whose price takes into account the real profit will sell well. A commodity whose price includes artificial profit will sell very poorly because it has a low value.

How to build the most profitable business
How to build the most profitable business

The older the product, the less its value. The value of a new commodity is higher than the value of an old commodity because the commodity is fundamentally an idea. When this idea is weakly spread, it has a high value, because it increases the value of the person in whom it is embedded through the product, it makes him more perfect against the background of other people.

That is why all the world’s leading companies are constantly engaged in the introduction of new ideas

If an idea has been circulating for a long time and many people have a product that embodies it, then it does not so much increase the value of the person who owns this product. Therefore, all the world’s leading companies are engaged in the constant introduction of new ideas. They need them in order to raise the real value of their goods and sell them dearly.

Modernization of ideas is the only way to have a real, not virtual profit and therefore profitable business. When there is no product that has a high real value, there are numerous problems with the sale of goods. The cost of solving these problems often becomes so high that the old product is easier to destroy.

Really profitable business
In order to make it easier and cheaper to spread new ideas in order to create new values, the world’s leading corporations are creating markets, their own markets. Having your own market is an absolute competitive advantage. As practice shows, only companies that have their own markets feel confident.

All others are under constant threat of bankruptcy or sale

All others are under constant threat of bankruptcy or sale. Recent examples include Nokia, Volvo and PSA. The first were sold first to Microsoft, and then to the Chinese, the second and third were immediately sold to the Chinese. They had to be sold because the products of these companies did not have their own markets.

The market is based on an idea. It is implanted in one person or a certain set of people, which then form the market. In other words, the market is a set of people in which this idea is implemented. Of course, the classical view on this subject contradicts this view, but the times when the classical view worked are already gone.

Profitable business from scratch
Profitable business from scratch

These are very different times, which require different ideas. These ideas should be taught to all employees, if there is a desire to have a profitable business. Only workers with modern ideas can make a profit, because only such workers will be able to work in the real, and not in a fictional market.

There are 4 types of ideas that can underlie the market

The key to having a profitable business is having a personal market built around some idea and having the right specialists. Only when there are specialists who are ready to work in the present, not invented market, it is possible to conduct effective activities. And, of course, there must be this very idea.

There are 4 types of ideas that can underlie the market: personality, product, business and the market itself. These ideas can be distinguished by means of a legram of a person, a product, a business and a market, respectively. Also, with the help of legrams, you can deeply pump the idea of the market in order to start broadcasting it, which will eventually lead to the expansion of the market.

Idea as a way to create a profitable business
Idea as a way to create a profitable business

If a company produces cars, then you need to look for the idea that underlies this market. Speculation suggests that at the heart of this market is an idea that may sound like ” mobile movement in space.” The car is the embodiment of this idea, just an opportunity to realize this idea-to move in space.

… working in a market is about developing the idea behind it

If the company produces mobile phones, then you need to look for the appropriate idea and logic suggests that such an idea is an idea that roughly sounds like ” mobile communication through space.” If you do not deal with the idea that is at the heart of the market, then the product will not be sold, because he will not be able to implement it.

The trick is that working in the market is to develop the idea behind it. If you do not know what idea you are dealing with, it is not clear what to develop and in what direction. If you start from the product, you will always be a loser, and if you start from the idea of the market, you will always be a leader, because you will offer what allows you to realize it.

Profitable business in crisis
Profitable business in crisis

As a rule, the company produces more than one product. This means that it is necessary to identify the ideas under which goods are produced or services are rendered for all goods or services. As a result, after identification, a map of ideas will be obtained, with which you will have to work. The map of ideas will also help to understand whether the markets are chosen correctly.

Map of ideas among other things will help to understand whether the right markets are chosen

It may turn out that the map will be ideas that are not related to each other. Dealing with such ideas is expensive, because it requires different resources and specialists. Accordingly, it may be decided that some markets and, accordingly, goods should be abandoned to improve business efficiency.

On the other hand, on the contrary, it may be decided that it is necessary to add some ideas, because the available resources are not used at all 100%, which also reduces competitiveness, and therefore survival. Often companies own large markets, but they do not sell anything on them, because they simply do not know about their existence.

Profitable business from scratch
Profitable business from scratch

Building a profitable business offers optimization of the market. First of all, it is necessary to determine how many people with this idea there are and what is its activity. It may turn out that the people with the implemented idea will be as many as fingers on two hands, and we expected that we could sell millions of units.

However, the idea is not enough to have, it must still be engaged

To build a profitable business-you need to have a strong and promising idea, because the idea is the basis of the business. To find out if there is an idea and how strong it is, for example, you can conduct a brand analysis. However, the idea is not enough to have, it must still be engaged. Hope that people themselves imbued with the corresponding idea is not necessary.

It has never been in the history of mankind that ideas develop themselves, so we can safely say that this will not happen in the future. In order to build a profitable business-you need to work well at the ideal level. It is necessary to choose a positive idea, formulate it and pump it to the employees working in the company.

Profitable business on their own
Profitable business on their own

We must also bear in mind the fact that everything flows and everything changes. This means that ideas have a life cycle. They are introduced, embodied and become obsolete. After the idea has outlived its usefulness, the goods for its implementation become unnecessary. For example, the idea of communism remained in the past and the goods that served for its implementation became unnecessary.

Accordingly, in order not to be sidelined, it is necessary to constantly create new markets on the basis of new ideas

Once an October badge or a pioneer tie were very popular goods, and now they are not needed, but they have become necessary goods that serve to implement new ideas: mobile phones, computers and more. Accordingly, in order not to be sidelined, it is necessary to constantly create new markets on the basis of new ideas.

The activity of working with ideas involves the possession of the necessary skills. In order to master them, read articles on marketing, which are the source of the necessary knowledge and technology. Reading these articles will bring not only pleasure, but also real benefit. If there are not enough articles, you can get marketing advice and answers to all questions.

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