Inexpensive landing page format 7 in 1
You pay only for landing, and you get 7 opportunities to increase sales. How do you like this proposal? To implement it, it is enough to order an inexpensive landing…

Continue reading →

Marketing as the cause of the global crisis
Alexei Kudrin, Ilmars Rimsevics, Stanley Fischer, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think all these people have in common? No, it's not the top six on the…

Continue reading →

Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of them is the start…

Continue reading →

Creative economy as a way to earn money

The creative economy is a reality that has already arrived in the developed countries and is gradually coming in the rest. Everyone who wants to live sweetly in the new conditions must fit into this economy, become a part of it, become a creative class. Who not wants to live sweet in principle can to live and on-old, can to live so, as was accustomed this to do.

Creative economy as an economy of ideas

Life will not be as sweet and interesting as it could be, but it will be. There can be no doubt about it, because now somehow farmers and peasants get along with workers and employees, somehow Industrialists get along with representatives of the information sector. Similarly, representatives of the creative class and everyone else will get along.

Everyone defines for himself how to live and what to do. However, we must understand that the best living will be the creative class, and everything else-it will be the infrastructure for him. It is not possible to stop the development of the creative economy, because many stakeholders have a real demand for its creation and development.

The concept of creative economy
Creative economy as an economy of ideas

The creative economy is an economy of ideas, an economy where the main, most valuable and most expensive product is ideas. In such an economy, you can make a lot of money only on ideas. The lack of new high-quality ideas is the main reason for the global crisis. All advanced businessmen know about it and they want to solve this problem.

The creative economy is characteristic of developed countries

Creative economy is characteristic of developed countries. That’s where the creative class is now mostly concentrated. In General, the essence of the creative economy is that the only product that represents value is a creative or in other words a new idea. For example, the new Apple iPhone model or the new Samsung Galaxy model.

In a creative economy, no one needs the old, in such an economy, everyone needs only innovation and only for innovation people are willing to pay, and pay well. Innovation in the creative economy is a deficit, and where there is a deficit, there are high prices. Representatives of the creative economy – this is the creative class that creates new ideas.

Creative economy and its essence
Representatives of the creative economy are all those who know how to create creative products and most importantly promote them. All the others are the infrastructure of this economy, which is not profitable, like any other infrastructure. It is certainly needed, but does not give profit. We need it to the creative class, which is ready to unfasten the money for its maintenance.

In a creative economy everyone else lives off the creative class

In a creative economy, everyone else lives off the creative class and is supported by it. The creative economy is a reality, and the situation described above will not be typical for the distant future, but it is already present in many markets. Most markets already have owners who guard them carefully.

A lot of companies live on luck, on trips to foreign markets. In other words, business for businesses that are not members of the creative class has become more of a hunt with an uncertain outcome than a business. If the hunt is successful, the company receives some income, and if unsuccessful, it remains without money.

The development of the creative economy
The development of the creative economy

Trying to steal other people’s customers from other people’s markets is not the only way to earn money. There is another way to go. It is to enter into a symbiosis with the creative class. In other words, you need to find a representative of the creative class and provide him with your company in the form of infrastructure for creating creative products.

… the creative needs businessmen from other formations

The essence of this symbiosis is that the main asset of the creative business is a set of people with an embedded idea, which is promoted by the creative person. But in order to implement this idea, we need specific goods and services. In other words, the creative needs businessmen from other formations who produce goods and services.

In a creative economy, the market is run by the creative person, not by the producer of goods or services, and thus can dictate terms. Accordingly, the task of businessmen of other formations is to organize their business so that it meets the requirements of the creative. If this condition is met, there is a good chance of symbiosis.

Creative economy as a reality
Creative economy as a reality

Symbiosis is beneficial to both sides. Symbiosis is beneficial to creatives because they do not have to create and maintain the infrastructure to organize the production of goods or services for their markets. To Industrialists and representatives of other economic formations symbiosis is favorable that they receive the guaranteed sale of the goods and services.

One way to establish symbiosis is through outsourcing

Examples of symbiosis of creatives with businessmen from other formations are already available. One way to establish symbiosis is through outsourcing. Especially often creatives enter into symbiosis with Chinese Industrialists, who can offer very good conditions for cooperation. In fact, China has made a bet on symbiosis with creatives.

The symbiosis in this case is that creatives introduce new ideas, create new markets on their basis and manage them, and Chinese companies produce goods that correspond to certain ideas, and therefore to certain needs and requirements. It turns out Chinese companies are very good, so they are chosen by many creatives.

Creative economy as a way to get rich
Creative economy as a way to get rich

Companies from other countries can also enter into a symbiosis with creatives in order to have good earnings. However, they need to try very hard to offer, if not the best, then at least the same as the Chinese companies. In order to better understand creatives, their requirements and needs, it is worth learning to speak their language.

The creative economy uses eMarketing as a basic tool

The main product of the creative economy is a new idea. Marketing is used to promote products, but it is no longer suitable for promoting ideas. To promote suitable only newmarketing. The creative economy uses eMarketing as a basic tool. All the process of the creative economy is built on algorithms eMarketing.

In order to fit into these processes, it is necessary to know eMarketing because eMarketing is the language of the creative class. Other languages are poorly understood by the creative class, and it is almost impossible to reach them using other languages. In order to understand noomarketing it is recommended to read articles on marketing and get advice on marketing

Effective ways to increase profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line…

...

The core of the business as its basis
There is an opinion that any business is just the implementation of the scheme "money-goods-money". In fact, this scheme is nothing but a " business engine”, the core of the…

...

How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

...

Effective technology to eliminate competitors
One of the main questions of all businessmen is how to eliminate a competitor. To force a competitor to leave the market is the dream of every businessman. Eliminate a…

...