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Oil war as a marketing factor

The most significant event of 2010 in the post-Soviet space was another oil war between Russia and Belarus. Due to the fact that we are talking about about 5 billion dollars, which were at stake, the war turned out to be protracted, no one wanted to give in, because it was a very large sum, even on a global scale.

The oil war and its impact on markets

The oil war significantly affects the marketing activities of many companies in different countries. For this reason, it is advisable to determine what can affect the war and what it may be the outcome. This will allow those companies whose markets may be affected by the oil war to choose the most effective marketing strategy.

Let’s see what the oil war can turn out to be for companies operating in the Russian market. There are 2 possible variants of events: the first will be implemented in case of victory of the Russian side, and the second will be implemented in case of defeats of the Russian war. It should be noted that a draw in this war is the most unfortunate and undesirable outcome.

Oil war as a marketing factor
Oil war as a marketing factor

When Russia wins, it has a positive impact on its economy, because the money in the form of customs duties from oil goes to the budget. It can be assumed that the budget money will go either to businesses, or pensioners, or public sector employees and this will lead to the fact that the economy will receive additional stimulus in the amount of 5 billion US dollars.

The Russian economy receives an additional $ 5 billion

The Russian economy receives an additional $ 5 billion, which will be spent, most likely, on the Russian market. This is a definite plus for the players of the Russian market. Taking into account Maslow’s hierarchy of needs, we can assume that the lion’s share of the $ 5 billion will be spent on food, appliances and travel.

This choice of consumers is due to the fact that for something more serious, such as cars or housing, this amount, if distributed among the population will be clearly not enough. Thus, from the victory in the oil war of the Russian side, dividends will be received, first of all, by companies working in the market of food, household appliances and travel.

The oil war and its consequences
The oil war and its consequences

These companies should have a clear marketing strategy in case of victory of the Russian side. Otherwise, they may miss the opportunity, and it is also worth making some efforts to ensure that this scenario is realized, because the loss of the Russian side in the oil war leads to losses for the Russian economy.

This is not a very pleasant scenario for Russian companies

If the Russian side loses, the players of the markets, which in case of victory would have received from it some dividends, they simply will not receive. There will be no losses from the loss of the Russian side, but there will also be no additional profits. This is not a very pleasant scenario for Russian companies, but it is worth preparing for it by preparing an appropriate marketing strategy.

Companies operating on the Belarusian market should also prepare for two possible scenarios. The first option is that the Belarusian side wins the oil war and gets 5 billion US dollars. And they will get into the budget and most likely will go to increase wages, pensions, to support businesses.

Oil war as a profit generator
Oil war as a profit generator

The gain of the Belarusian side will lead to an improvement in the situation on its markets. As in the case of Russia, money is primarily spent on food, household appliances, clothing, and travel. For other goods or services, most likely the money will not go, because it will be distributed, most likely, will be fair and in one hand will not give much.

Losing the war on the Belarusian side leads to hard times

From the victory in the oil war, the Belarusian side wins the players who work in the Belarusian market of food, household appliances, clothing and travel. They get additional bonuses. To get additional bonuses, players in these markets simply must have a clear marketing strategy, because otherwise the money may go to other markets.

Losing the war on the Belarusian side leads to hard times. First of all, the blow falls again on companies engaged in food, household appliances, clothing and travel. The domestic Belarusian market is too small to have sufficient sales volumes, and the presence of Belarusian companies in the foreign market is very small.

Oil war as a source of competition
Oil war as a source of competition

It is obvious that the oil war, if it ends badly for the Belarusian side, leads to increased competition in the Belarusian market and, as a consequence, the restriction of imports. In order to survive in this difficult world, the players of these markets it is advisable to get a clear marketing strategy, assuming such a development of events.

The oil war concerns many, so its development is advisable to follow all

The oil war concerns many, so its development is advisable to follow all. This is especially important for those who work in the automotive and fuel markets. Both the victory of the Belarusian side and its defeat will have an impact on them. For example, the defeat can lead to another rise in the price of fuel, because something will have to close the “holes” in the budget.

If the Belarusian side wins, we can say with great confidence that if there are no other serious shocks, fuel prices will remain stable. The defeat of the Belarusian side is more profitable for the players of the car market, because as a result, Belarus can leave the common economic space and cancel the prohibitive customs duties on cars.

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