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Marketing as the cause of the global crisis

Alexei Kudrin, Ilmars Rimsevics, Stanley Fischer, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think all these people have in common? No, it’s not the top six on the Forbes list. All these people are United by talking about what is the cause of the global crisis. They agree that the crisis is a reality and are trying to figure out how to get out of it.

Marketing as the cause of the global crisis

The answer to the question is known. The main reason for the global crisis is marketing. In General, marketing is rarely seen as the cause of the crisis, but it is he who caused it. How? It’s very simple. In General, the crisis arose because there was a lack of liquidity, in other words, the crisis arose because of a shortage of money. Among other things, this means that it is necessary to analyze the business strategy and its modernization under new conditions.

The shortage of money is directly related to marketing, because money is issued to service transactions for the sale of goods and services. When goods and services are sold a lot, you need a lot of money. When little, the money need a little. Sales volumes are directly related to marketing. The better marketing works, the more products and services are sold, and therefore the more money is needed.

What is the cause of the global crisis
second wave of crisis

For some time now, marketing has managed its role 100%. It provided a volume of sales of goods and services for which a sufficient amount of money was issued. Everything worked like a clock. However, recently marketing has ceased to cope with its role and this is the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something immutable, then the answer to the question will not be found.

The situation in the economy has changed, but marketing has not, and for this reason it does not meet it and does not cope with its task

However, if you take into account the fact that marketing can change, the answer can be found very quickly and easily, because it lies on the surface. If marketing can change, it means that marketing has not changed enough. The situation in the economy has changed, but marketing has not, and for this reason it does not meet it and does not cope with its task.

What kind of changes have occurred in the economy? The answer is obvious-there is a shortage of consumers in the economy, since the volume of sales of goods and services is insufficient. There are simply not enough consumers. Previously, there was a shortage of goods, but now there is a shortage of consumers. In principle, the occurrence of such a situation is quite logical. At the same time, the shortage of goods was eliminated through marketing.

Is the cause of the global crisis being eliminated
Is the cause of the global crisis being eliminated

When there was an absolute shortage of goods, i.e. when they were not enough in principle, marketing 1.0 was used. It allowed the issue to be resolved. Then came the relative scarcity of goods, that is, the scarcity of goods that best meet the needs of people. In these conditions, marketing 2.0 was used, which brilliantly coped with its task. Now is the time of eMarketing, which should help to resolve the issue of deficit of consumers.

So, it becomes obvious that the reason for the global crisis is that companies did not move from marketing 1.0 to marketing 2.0 in a timely manner

So, it becomes obvious that the reason for the global crisis is that companies did not move from marketing 1.0 to marketing 2.0 in a timely manner. As a result, they could not create for themselves the necessary volume of consumers. Accordingly, the number of consumers remained at the same level, and in some places and decreased, as an example here you can take the car market, it has decreased in many countries.

When you constantly read articles about business, you clearly understand that if the number of consumers remained at the same level, then the base for money circulation remained at the same level. However, for the economy it is necessary that the amount of money increased in order to be able to Finance the development of production and the creation of new jobs.

How is the cause of the global crisis eliminated
How is the cause of the global crisis eliminated

If you increase the amount of money without increasing the base for their circulation, and the base is the needs of people, then there will be inflation, and it is undesirable to allow it, because it worsens the trust in money. To reduce the level of confidence in money bankers will never go. If earlier the basis for monetary circulation were goods and services, the number of which had to correspond to the amount of money, so that there was no inflation, now the base is the needs of people.

Without this further development of the world economy is not possible

The more needs people have, the more opportunities to issue money, which serves as one of the tools to meet these needs.But the trouble is that they themselves are not created, it needs someone to do. Once nature created a large number of consumers, but now all natural needs are already satisfied.

Now man must take matters into his own hands and begin to create new needs and new consumers. Without this, the further development of the world economy is not possible, without this new wave of crisis will come guaranteed and its consequences will be very deplorable. Thus, if you do not go to noomarketing, the cause of the global crisis will worsen and it will hurt all the economies of the world.

What eliminates the cause of the global crisis
What eliminates the cause of the global crisis

Possible for some time to cope with the situation and without changing eMarketing. To do this, you need to ruin a number of companies, and even better countries, preferably rich, but not very strong countries. For example, countries that produce oil. In this case, the remaining companies of consumers, of course, for some time money will grab.

In this case we are waiting for an even greater aggravation of the global crisis

However, this will lead to the fact that the base for monetary circulation will decrease. Accordingly, after some time, when money will end its circle of circulation, their total volume in the world economy will become even smaller. In this case, we are waiting for an even greater aggravation of the global crisis. Then, if the situation is not changed qualitatively, there will be more and more waves of crisis.

Only the transition to noomarketing can change the situation qualitatively, through which it will be possible to significantly increase the number of consumers, and thus expand the base for monetary circulation. How to do it? To understand this and get ready-made solutions, you can consult with experts. In particular, business and marketing advice is very good in this case.

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