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The most effective protection from competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in today’s competitive world is to constantly attack. The best defense against competitors is attack, attacking marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and actively use marketing.

At the same time, once they have achieved great success, then they are quite experienced “fighters”. Our markets are very attractive to them, including due to the small experience of local companies, so sooner or later any company can fall under their attack. Local companies are mostly inexperienced to attack themselves.

In addition, local companies usually do not have enough resources to organize attacking marketing. For this reason, those who do not want to become a victim, do not want to lose their business, need to find opportunities to defend themselves, and this must be done desperately and constantly. To avoid the ignominious fate of being defeated is possible only if you have a system to counter attacks.

Anti-protection from competitors
Anti-protection from competitors

As you know, a wedge is knocked out by a wedge. It turns out that in order to effectively resist attacks, in order to organize the most effective protection from competitors, it is necessary to engage in high-quality marketing, because the attacks are implemented through marketing, and therefore it is necessary to defend yourself also through marketing.

In order not to become a victim of the aggressor, it is necessary to build a marketing system

In order not to become a victim of the aggressor, it is necessary to build a marketing system, which should at least include a monitoring subsystem, an analysis subsystem, a subsystem for creating “ammunition” to repel attacks. If we talk about the types of protection, then protection from competitors is the following options: anti-defense, passive, active and mixed.

Anti-protection from competitors – this type of protection is characterized by a complete lack of it. The lack of protection and allows you to call this type-anti-defense, because the lack of resistance is equivalent to helping the attacking company. This type of protection is used by most companies. The calculation with this approach is based on the fact that the attack will not be this company, or on the fact that “will carry”.

Passive protection from competitors
Passive protection from competitors

An example of anti-defense is when the teacher chooses who to call to the Board, and at this time everyone is sitting with their eyes down, pretending that no one is there. It can even be assumed that companies that use this approach have created personalities that have lingered at the school level. It is the school experience that they transfer to business, respectively, school protection from competitors is used in this case.

Passive protection from competitors is characterized by the fact that potential victims are aware that they can be attacked

Passive protection from competitors is characterized by the fact that potential victims are aware that they can attack. For this reason, they are preparing for attacks. To do this, they direct some resources to repel attacks. With this approach to the issue, potential victims have to be armed to the teeth and have a sufficiently powerful Arsenal to repel any attacks, because you never know who will act as the aggressor.

In addition, such companies constantly have to live in fear, because you never know exactly when you might be attacked. This is a more or less effective strategy, but it requires a lot of resources, which allows us to recognize it is not very effective. To defend is always harder than to attack, because you do not know what to expect from the aggressor.

Active protection from competitors
Active protection from competitors

Active protection from competitors is characterized by the creation of conditions under which an attack becomes either unlikely, impossible, or ineffective, which forces the potential aggressor to abandon their intentions. This strategy of protection consists in the fact that there is a destruction of the aggressor’s attack potential, or such conditions are created under which the aggressor can receive a worthy repulse, for example through an Alliance.

There is another way to repel the attacks of competitors – mixed protection from competitors

Among the tools that help to implement such a strategy – the formation of public opinion through PR, intelligence, espionage and the like. Active protection from competitors is the most effective protection against marketing attacks of aggressors and it is used by a large number of the most successful companies, which helps them to survive.

There is another way to repel the attacks of competitors – mixed protection from competitors. There is a type of protection against marketing attacks, which involves the use of tools, both active protection and passive, as a result of which it is called-mixed protection from competitors. This type of protection, when used correctly, also shows sufficient effectiveness.

Effective protection from competitors
Effective protection from competitors

It should always be remembered that whatever type of protection is used, its effectiveness depends on proper planning and on the availability of reliable information about the aggressor. For this reason, it is necessary to have an effective marketing planning system, a monitoring system, as well as a system for collecting and analyzing information. However, the most important thing to know is that the world is not so kind and attacks are always worth waiting for.

They usually attack the weakest, which are those potential victims who do not practice marketing at all

To have or not to have protection from marketing attacks-everyone decides for himself. However, you should always understand that the role of marketing in the life of any company is very great, and it should not be underestimated, because one day the fact that it is in the company, may even save her life. Marketing costs that may seem unnecessary at first glance always pay off in the end.

Attack usually on the weakest, which are considered those potential victims who do not practice marketing at all. For this reason, the very fact that a company practices real marketing makes it less attractive for marketing attacks. Want to learn more about marketing? Read articles on marketing, and if they are not enough, you can get advice on marketing, and with them the answers to all questions.

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