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How to save business and develop it

There is only one effective way to keep business marketing going. If there is no marketing, there are no customers and no business. In 99% of cases, problems in business arise from the lack of marketing or its poor quality. If you think differently, then imagine for a second that all the customers have disappeared. There were customers and now they are not. Not a single client.

How to save business and avoid bankruptcy

It’s all gone. There was no one to sell. Warehouses are full, and there are no customers. No one is interested in goods and services. Everything is as smooth as a lake in calm weather. The world seemed to freeze and stop. You look as if you were looking at a photograph of a moment. Imagine, imagine. Be brave, look into the eyes of reality.

Show her what you’re worth. Show her who you are in life. Watch until one of you blinks. If she blinks first, you win. If you-then she won. Only by looking into the eyes of reality can you see yourself, can you understand who you are and what you are. You will be able to understand what place you and your business occupy in this world.

How to save business and customers
How to keep a business with a guarantee

Looking into the eyes of reality, you will look at the starting point and see how to keep the business. Looking at the starting point, you will clearly understand that not everything is as scary as it may seem.Why? Because you will not go below the point of reference, because it is the limit, the absolute limit beyond which there is nothing. The starting point is the bottom. The feeling of the bottom relaxes and soothes.

You see the potential, just a huge potential

Standing on the bottom, look up. What do you see?” You see potential, just enormous potential. You see the potential not only of your own, but also of others. Every business has a potential that just needs to be realized. Everyone needs goods and services. Therefore, customers will never disappear. That would never happen. They have always been, are and will be.

The only question is to find them, and to find them quickly and cheaply. If consumers are expensive – you earn little or no in the red. If you look for customers for a long time, they can find others and offer them their goods or services and you will be in flight. So if you want to know how to keep business-the answer to this question is actually simple.

How to save business and money
To keep the business, you just need to get customers faster than others and as cheaply as possible. The idea is of course banal, but it is not easy to implement it. No other way. Save business in other ways will not give competitors. The cheaper the consumer costs, the higher the profit, because there are no other sources of cost reduction.

Clients are not generated by themselves

By themselves, customers are not generated, they must be produced. Spending on the production of customers is as natural as spending on the production of goods. Is it possible to do without creating customers and spending on it? You can not, because the customer does not know about your products. No one but you will do it, no one but you will not talk about your products.

To tell the client about a product or service, we need information transmission channels, information carriers, and most importantly-we need high-quality information about the product or service, and not any, but in a clear language for the client. If you have no channels, no information, its carrier, you will not be able to report your products to the customer. absolutely nothing.

Marketing as a way to save business
Marketing as a way to save business

This means that you will never be able to get customers in General and cheap customers in particular. To get at least some customers, and even more cheap and fast, you need a very high-quality marketing. It is not accepted to speak about it aloud, but the main purpose of marketing-to reduce the cost of customers and reduce the time of their generation.

So marketing is catching fish with a net

You can fish with a fishing rod, and you can put a net. So marketing is catching fish with a net. If you put the right network, you can catch a lot of fish at one time. Of course, you need to invest in the network, it costs a little more expensive than a fishing rod. But you do not need a bait, which is enough for exactly one time. As a result, the net is cheaper than a fishing rod.

And fishing rod suggests that you need to sit and catch. The network can be set up and periodically checked, doing other things at this time. Marketing is like a network, so it is very popular all over the world tool that helps to keep the business. A lot of money is invested in it. Very often, investments in marketing reach up to 20% of revenue.

The right way to keep the business going
All this is not just so, because every dollar invested in marketing brings 5-10 dollars of benefit, and sometimes more, which allows you to keep the business. That’s why you need marketing – it makes money, good money, it allows you to squeeze the maximum out of the invested amount. It may seem that 20% of the investment in marketing of the amount of income-it’s expensive.

You can invest in marketing later

But if you calculate how much money is lost due to the lack of marketing, then it becomes clear that in fact it is not so expensive. Investing in marketing is one of the first investments. They are usually made before production begins. You can invest in marketing later, after you have caught enough fish with a fishing rod.

Fishing rod will help to save money for that. to buy a net and catch it. But it could take a lifetime. It is more logical to shrink a little and immediately catch a net. It is more logical to initially build all processes on the principles of marketing. Thanks to marketing you:

get only the right customers;
spend time only on suitable clients;
get a lot of customers at once, not one at a time;
spend money only on” their ” customers;
get the cheapest customers;
do not make unnecessary movements;
have a lot of free time;
you have options for maneuvers;
moving forward with confidence;
you manage clients.

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