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Modern analysis of market opportunities

If there are few customers or the business has stalled, then it is time to analyze the market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but usually because the market is saturated and can not absorb more goods or services.

Analysis of market opportunities

There is a logical question of how and where it is better to develop and move. To look for ways of development is to analyze market opportunities. For example, the market of conventional cameras began to stagnate, but the market of cameras for mobile phones began to develop actively. Camera manufacturers simply had to move to a new market to stay afloat.

Many manufacturers of conventional cameras that have not moved to the new market, have long been closed. The rest are under threat of closure and if they do not analyze market opportunities and find new markets, then there is a 100% probability that they will also have to close very soon. This is due to the fact that customers in the market of conventional cameras is becoming less and less

Correct analysis of market opportunities
Qualitative analysis of market opportunities

Market opportunities may be different. Some allow you to get large revenues and profits, others are small. Some will allow you to earn income quickly, others slowly. Some market opportunities require large investments, and some require minimal. The main thing here is not to make a mistake and make the right choice by conducting a qualitative analysis of market opportunities.

This is a very important point – to evaluate market opportunities not in General, but for a particular company

In General, the essence of the analysis is to monitor the markets and identify where the greatest growth is currently taking place, as well as what prospects for this growth will be in the near future. Then markets or segments are selected, where the greatest market opportunities are predicted from the point of view of each specific company and its capabilities.

This is a very important point-to evaluate market opportunities not in General, but for a specific company, because as they say, that Russian good, the German death. When choosing market opportunities, the main thing is to see as many of them as possible in order not to view the best opportunity. For this purpose it is necessary to look at the question widely, and also to see in the root.

Qualitative analysis of market opportunities
If you look at the question in a standard way, you can not see the prospects that are poorly visible, because they are just beginning. For example, there is information that at one time Facebook offered itself to Google actually for a penny. But Google saw no prospect and refused to buy Facebook. Now clearly Google shareholders are biting their elbows.

When they realized what they had lost, they made an attempt to correct the issue through the opening of their social network

When they realized what they had lost, they made an attempt to correct the issue through the opening of their social network. But so far, she can’t even come close to the brainchild of Zuckerberg. And all why? Because Zuckerberg did something interesting, which will be discussed below, he was able to see the prospects that could not see the representatives of Google.

In order to see them, it is necessary to understand well such a marketing term as need. It is necessary to learn to understand just one simple term. And there is nothing to understand, it looks all so clear. But to jump to conclusions is not necessary, because the need in fact is not what it is customary to think about it. Need is more than that, and there is little to be said about it.

Effective analysis of market opportunities
Effective analysis of market opportunities

Need is a state of uncertainty of the consumer. This state is familiar to everyone, because everyone once wanted something, but did not know exactly what, was in a state of uncertainty, in a state of lack of information. It is with this state, it is with needs that everything begins. It is how the need is met that will determine in the future in which direction the market will develop.

Whoever is the first to eliminate the need, he will turn the market in a favorable direction for himself

The first person to eliminate the need will turn the market in a favorable direction. It seems that it is impossible to turn the market. But through a proper understanding of need, you can do a lot, because need is something that can be managed. Previously, it was possible to consider only such market opportunities for which consumers already have information, that is, for which the need has already been met.

Now, with a new understanding of what need is, it is possible to take on those consumers who are a kind of “blank sheet of paper”. Previously, such consumers were considered as unpromising, but now, with a new understanding of what need is – they are on the contrary becoming one of the most promising, because it is they who can implement the necessary instructions and make them adherents of their goods and services.

Available market opportunity analysis
Available market opportunity analysis

The most interesting point is that needs also have a very specific reason. They arise for a reason. They arise in connection with the fact that a person penetrates some idea. The idea of watching a movie causes a corresponding need. The idea of buying a car causes a corresponding need. The idea to buy a mobile phone cause a corresponding need.

Thus, the analysis of market opportunities begins with ideas

Ideas are invisible, so it is not immediately clear what you want. They affect the person, cause feelings in him, but the person does not understand what he wants. Everything becomes clear only in the case that appropriate information would be available, which will reveal the essence of the idea. Thus, the analysis of market opportunities begins with ideas.

There are a lot of ideas, a lot of ideas, and therefore a lot of market opportunities, but they are in a dormant state. In order to Wake them up, you just need to implement the idea. It’s pretty easy to implement ideas. First of all, it is necessary to “get” a good idea from the world of ideas. Then you just need to spread the idea among potential buyers. It will penetrate them and cause them to need.

Quick analysis of market opportunities
Quick analysis of market opportunities

Understanding that market opportunities begin with ideas opens up truly huge opportunities, in fact, a gold mine has been found that will never end. You just take it, generate an idea, implement it, and thus create the needs of consumers. This means that you can not only search for market opportunities, but also create them with your own hands.

This is not a fantasy, but a real reality

And to create them in such a way that they are as appropriate to the company and its capabilities. Already at this stage, you can do everything so that competitors will cry bitterly, because they will understand that Your market, where You get big profits, is simply not available to them. Not available because You created it specifically for yourself.

For effective dissemination of ideas, it is very important to have a developed infrastructure for the dissemination of information. With a strong information dissemination infrastructure, you can implement thousands of ideas, create many thousands of needs and requirements, and as a result create thousands of new markets. This is not a fantasy, but a real reality.

Modern analysis of market opportunities
Analysis of the company’s market opportunities

If we analyze, it turns out that the rapid development of the economies of developed countries began precisely when the introduction of new ways of disseminating information – television and radio. Where they were better developed, the economy was better developed. In principle, this is true not only for that era, but also for the present time.

Thanks to the development of these technologies people have formed a lot of new needs and markets around them

A new explosive growth of market creation occurred with the invention of the Internet and mobile communications. They have greatly increased the ability to disseminate information, and thus to implement ideas, and with it to create needs first and then needs. Thanks to the development of these technologies, people have formed a lot of new needs and markets around them.

The Internet is a truly great invention, because it has leveled everyone. Previously, it was difficult to work, because it was not always possible to break into television or radio. Now everything has become much easier, because any company, absolutely any, can create its own website and, accordingly, its own channel of communication with the consumer to spread its ideas.

Analysis of the company’s market opportunities
Analysis of the company’s market opportunities

The analysis of market opportunities in modern conditions has become different. To look for them you need to know that everything originates from ideas. Ideas create needs, which you then turn into profitable needs. Needs – this is a market opportunity. There are a lot of ideas, which means that you can also create a lot of market opportunities. All you need is someone to do it.

When you have a creative marketer, the market opportunities become limitless

Deals with this issue, as a rule, a marketer, or rather a creative marketer. The average marketer can only look for market opportunities, not create them. If we have a creative marketer, he will be able to generate as many ideas As you need for the successful development of the company. When you have a creative marketer, the market opportunities become limitless.

With a creative marketer, you will already be thinking about something else, about how much time you have wasted. With a creative marketer, You will want to find a tool that will give you extra years of life in order to realize all the ideas. If you need such a marketer – contact. To learn how to effectively implement ideas, read articles on marketing, and if you have questions – get advice on marketing and answers to them.

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