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An effective way to improve your business

Business improvement is a necessity because everything flows and changes. Once the most profitable business was agriculture. Then industry became the most profitable business. After industry, information technology has become the most profitable business, but its profitability will soon fall.

Improving business with a new methodology

In recent years, the creative business has started to get out of the lead. The product of creative business is the creative economy, and the representatives of this business are the creative class. The most money is now earned by businesses associated with creativity. This is due to the fact that we have entered the post – industrial economy, the main product of which is creativity.

At any time, the most successful was a quality business, and a quality business is simply impossible without marketing. In connection with the emergence of a new type of business, a new type of marketing should appear, because the old type of marketing is not suitable for new realities. Obsolescence of marketing of previous versions is an objective process and is associated with the latest achievements in science and technology.

Qualitative improvement of business
Qualitative improvement of business

A new type of marketing is eMarketing. Business improvement is now being implemented with its help. Switching to a new version of marketing is a logical strategy, if only because you should not expect support for old versions of marketing, because only collectors can invest in Antiques. However, there are hardly any collectors of marketing versions.

Improving a business requires a small reboot

Improving a business requires a small reboot. In order for the transition to the new version to be quick and painless, it is better to start preparing for the reboot as soon as possible, so as not to do it in a hurry. It is best to start with a good understanding of what is the essence of noomarketing, because it changes not only marketing, but also its essence.

The essence of eMarketing different than classical marketing. EMarketing is not just a new name and new principles and therefore it opens new possibilities. If earlier the essence of marketing was in search and satisfaction of needs, then the essence of noomarketing is deeper and it is not a whim, but a vital necessity, because not only business and marketing are changing, but also the consumer is changing.

Effective business improvement
Effective business improvement

In a short time, the most active and richest consumers, the consumers that every marketer dreams of, will not be what they are now. Now it is enough for consumers to satisfy their needs and needs that lie on the surface. Consumers of the new type will have little satisfaction with the needs and requirements that lie on the surface.

Ideas are introduced into people, create in them first a need, and then a need

They will also want to satisfy needs that they feel but are not yet aware of. It will be possible to satisfy such needs only through creativity, only through the creation of what is not yet there. As you know, needs and needs originate from ideas. Ideas are introduced into people, creating a need in them first, and then a need.

On this premise and is based eMarketing. The marketing of the previous version started with needs and needs, but marketing starts with creating needs and needs. Ideas themselves have little meaning, the main point is to implement them. Ideas are embodied through creativity. Creativity is the process of drawing, identifying and shaping ideas.

Saving business improvement
Saving business improvement

The idea penetrates into the person, but initially he does not realize it, but only feels it. Accordingly, he needs to realize it. Creativity is the process of transferring an idea from an unconscious state to a conscious state. The transformation of an idea from an unconscious state to a conscious state is not always an easy process. For its designation, there is even such a phrase as “creative torment”.

One of the reasons to create is precisely the desire to experience this pleasure

These torments are just related to the fact that in order to find the right words to identify the idea, you need to sweat. The choice of words to Express an idea is somewhat similar to the selection of a password. You know that there is a password and you know that sooner or later you will shave it, but you don’t know when it will happen. Perhaps everything will work out at the first combination, but it may be necessary to select dozens and hundreds of these combinations before the password to the idea will be selected and it will open to the mind.

The effort to find the password that opens the idea to the mind is always rewarded. After this happens, after the password is picked up, the person who picked it up feels a strong pleasure. One of the reasons for creating is precisely the desire to experience this pleasure. The selection of this password is handled by creatives in General and the creative class in particular. But consumers are not in the balance.

Profitable business improvement
Profitable business improvement

Consumers are implementing new ideas, and every new idea is a new opportunity. Due to the fact that the consumer of the new type does not satisfy the needs and requirements, but simply develops ideas in himself, he needs not so much the product itself. The new type of consumer needs to experience the pleasure of the process of introducing the idea, he needs to experience the pleasure of knowing that the idea has developed in him, that he has become better in something because of it.

Upgrading people, developing people, upgrading their ideas, improving people – these are new opportunities that business can use for its growth

Each new idea is an upgrade of the consumer. That there was a result, all this process needs to be managed correctly. Marketing of previous versions does not allow to do it because it is sharpened under other purposes: identification of already formed needs and requirements and creation for their satisfaction of the goods. It is possible to manage the process of upgrading consumers only through noomarketing, because only noomarketing works at the level of ideas.

Upgrading people, developing people, upgrading their ideas, improving people – these are new opportunities that business can use for its growth. New business opportunities are available only to those who know how to implement them. Only those who own noomarketing and its technologies know how to implement them, because marketing of the previous types does not work at the level of ideas, does not work with the new type of consumer.

The maximum improvement of the business
The maximum improvement of the business

Accordingly, in order to realize these new possibilities, you need to upgrade marketing to eMarketing. Working with a new type of consumer promises very great benefits. Such a consumer is usually rich and very active, which means that it is possible to earn good money. At the same time, the process of consumer development is infinite, because the number of new ideas is infinite.

Working with ideas is actually an endless prospect and it’s just fantastic

Working with ideas is actually an endless prospect and it’s just fantastic. Upgrade marketing to eMarketing is a vital necessity in the new conditions. It is specially sharpened for work at the level of ideas. All those companies that will be able to master it are waiting for success and a bright future. Those companies that can’t handle it will work with the old type of consumer.

These are usually not the wealthiest consumers, rather passive consumers who need to be constantly persuaded, in other words, they are very difficult consumers to work with, not pleasure, but stress. Want to upgrade my marketing to eMarketing? Read articles on marketing, written in the language of eMarketing and get advice on marketing.

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