You can sell an idea only if you turn it into a project or in other words – a startup. So the potential buyer will be able to get a visual representation of it. If you offer a “bare idea”, it is unlikely anyone will be interested, if only because it is not clear how it can be earned. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its basis.
The project makes it possible to clarify these and other issues, to put everything in a symbolic and visual form. Selling a finished project is not the easiest task, but at the same time it is quite interesting and often profitable. Continue reading
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on knowing the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen.
The strategy for export to rich countries
What is the basic difference between West and East? East-a place in General scarce, where everything is not enough. Continue reading
If there are few customers or the business has stalled, then it is time to analyze the market opportunities. It is also necessary because sooner or later the company is faced with the fact that it has nowhere to grow in the market in which it operates. This happens for various reasons, but usually because the market is saturated and can not absorb more goods or services.
Analysis of market opportunities
There is a logical question of how and where it is better to develop and move. To look for ways of development is to analyze market opportunities. For example, the market of conventional cameras began to stagnate, but the market of cameras for mobile phones began to develop actively. Camera manufacturers simply had to move to a new market to stay afloat. Continue reading