There are many options for how to bypass competitors. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at the same time does not affect the reputation, because it looks honest and fair. It will allow you to bypass competitors and become a market leader. It is profitable to be a leader, because the leader gets the maximum, the rest gets the rest.
The further away from market leadership, the lower the earnings. For example, Apple removes from the smartphone market about all 94% of profits. Another 11% goes to Samsung. Together, they withdraw more than 100% of the profits, while the rest are in chronic minus. And the farther away from the leader, the greater the minus. Continue reading
A person is selfish, he always thinks about himself, about his own benefit. He thinks about someone else’s benefit only if he is motivated to do so. This is the truth of life. By itself, he will never think about how to do good to others. The way a person works is that if he is not motivated to work for your business using internal marketing, he starts working for himself, using his resources.
There are many ways to motivate employees to work for the business. Continue reading
Many businessmen, having opened a legal entity, begin to believe that now they have their own business. Satisfied, they RUB their hands at the realization that they will now work for themselves and not for their uncle. The desire to work for yourself and not for your uncle is a good desire, it should be encouraged. The more people who take responsibility, the better. However, there are nuances.
From a legal point of view, the business really belongs to the newly minted businessmen, and they really work for themselves. But the legal point of view is not the only one. There are other points of view. Continue reading