How the invisible hand of the market creates customers
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but the dominant. This is because the market is uncontrollable and…

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The most effective protection from competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in today's competitive world is to constantly attack. The best defense…

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Why is the forecast of business development necessary
He started doing business at the University. The scholarship was not enough, so I was spinning to earn at least some money. I've never worked for my uncle, and I'm…

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demand

Powerful method of studying competitors

The study of competitors is a vital necessity. In this regard, there are many sayings: “I Would know the purchase, would live in Sochi”, ” I would Know where to fall, would lay straws.” The essence of the latter wisdom is that it is always useful to have information, which is reflected in the well-known expression that says that he “who owns the information, owns the world.”

The study of competitors by the latest technique

Owning information is useful always and everywhere. For example, if you know what the weather will be, you can make a number of decisions: take an umbrella or not to take, wear very warm clothes or not very warm. All this allows you to get rid of many unpleasant situations. Continue reading

The most effective protection from competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in today’s competitive world is to constantly attack. The best defense against competitors is attack, attacking marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and actively use marketing.

At the same time, once they have achieved great success, then they are quite experienced “fighters”. Our markets are very attractive to them, including due to the small experience of local companies, so sooner or later any company can fall under their attack. Local companies are mostly inexperienced to attack themselves. Continue reading

Marketing as the cause of the global crisis

Alexei Kudrin, Ilmars Rimsevics, Stanley Fischer, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think all these people have in common? No, it’s not the top six on the Forbes list. All these people are United by talking about what is the cause of the global crisis. They agree that the crisis is a reality and are trying to figure out how to get out of it.

Marketing as the cause of the global crisis

The answer to the question is known. The main reason for the global crisis is marketing. In General, marketing is rarely seen as the cause of the crisis, but it is he who caused it. How? It’s very simple. Continue reading

The most effective protection from competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in today's competitive world is to constantly attack. The best defense…

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The core of the business as its basis
There is an opinion that any business is just the implementation of the scheme "money-goods-money". In fact, this scheme is nothing but a " business engine”, the core of the…

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How does the principle of the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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How to save business and develop it
There is only one effective way to keep business marketing going. If there is no marketing, there are no customers and no business. In 99% of cases, problems in business…

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