The study of competitors is a vital necessity. In this regard, there are many sayings: “I Would know the purchase, would live in Sochi”, ” I would Know where to fall, would lay straws.” The essence of the latter wisdom is that it is always useful to have information, which is reflected in the well-known expression that says that he “who owns the information, owns the world.”
The study of competitors by the latest technique
Owning information is useful always and everywhere. For example, if you know what the weather will be, you can make a number of decisions: take an umbrella or not to take, wear very warm clothes or not very warm. All this allows you to get rid of many unpleasant situations. Continue reading
The prospects for the near future for most companies are not very bright, because the only way to survive in today’s competitive world is to constantly attack. The best defense against competitors is attack, attacking marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and actively use marketing.
At the same time, once they have achieved great success, then they are quite experienced “fighters”. Our markets are very attractive to them, including due to the small experience of local companies, so sooner or later any company can fall under their attack. Local companies are mostly inexperienced to attack themselves. Continue reading
Alexei Kudrin, Ilmars Rimsevics, Stanley Fischer, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think all these people have in common? No, it’s not the top six on the Forbes list. All these people are United by talking about what is the cause of the global crisis. They agree that the crisis is a reality and are trying to figure out how to get out of it.
Marketing as the cause of the global crisis
The answer to the question is known. The main reason for the global crisis is marketing. In General, marketing is rarely seen as the cause of the crisis, but it is he who caused it. How? It’s very simple. Continue reading