How does the principle of the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

Continue reading →

How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

Continue reading →

How to set up exports to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China…

Continue reading →

leaders

Powerful method of studying competitors

The study of competitors is a vital necessity. In this regard, there are many sayings: “I Would know the purchase, would live in Sochi”, ” I would Know where to fall, would lay straws.” The essence of the latter wisdom is that it is always useful to have information, which is reflected in the well-known expression that says that he “who owns the information, owns the world.”

The study of competitors by the latest technique

Owning information is useful always and everywhere. For example, if you know what the weather will be, you can make a number of decisions: take an umbrella or not to take, wear very warm clothes or not very warm. All this allows you to get rid of many unpleasant situations. Continue reading

The most effective protection from competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in today’s competitive world is to constantly attack. The best defense against competitors is attack, attacking marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and actively use marketing.

At the same time, once they have achieved great success, then they are quite experienced “fighters”. Our markets are very attractive to them, including due to the small experience of local companies, so sooner or later any company can fall under their attack. Local companies are mostly inexperienced to attack themselves. Continue reading

Effective ways of business development

Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but ways of business development. The words look similar and you might think that they are synonymous. But in fact, the words are very different, reflect different meanings, essence and processes. We are talking about the basic processes for the development and prosperity of business, from the understanding of the flow of which, its fate depends.

ways of business development

At its core, pumping and pumping are ways of business development, and multidirectional, but dependent on each other. Continue reading

Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was another oil war between Russia and Belarus. Due to the fact that we are talking about about 5 billion…

...

How to sell a startup and get rich
You can sell an idea only if you turn it into a project or in other words - a startup. So the potential buyer will be able to get a…

...

Launch of marketing in small business
Small business marketing is 100% mandatory. Without it, business will never be large or even medium-sized. To think that you will make money first, and then you will be engaged…

...

Effective ways of business development
Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but ways of business development. The words look similar and you…

...